[Day 1] Do this exercise right now
Two quick things …
1. I’ve survived the weekend craziness of fall festivities.
October weekends are filled to the brim around here. I’m talking pre-Halloween trick or treating at the zoo (for those of you without kids, and don’t quite understand the excitement … let’s just call it holiday pre-gaming), plus a full day of getting lost of corn mazes, wallowing in corn kennels (yup .. that’s a thing), and rolling in monster tires.
We all stayed in one piece, and made it to Monday. Whoop, whoop!
2. What I promised to you on Friday.
On Friday, before I left to wrangle kids into Halloween costumes, I told you to be on the look out for a brand new (new content, new format, new everything) free series that I was going to be launching today.
I’ve been teaching people how to successfully use Pinterest to increase their website traffic, gain new leads, and ultimately close sales, for well over a year now. (If you missed my blog post with the case studies of 5 of my Pinterest students, be sure to check that out)
If you’ve been around for a while you know that I’m big into the metrics that matter (email list opt-ins, sales, and “hire me” forms), and not so big into those that don’t (followers #’s, page views, etc).
But I realized that after working with thousands of students and clients in my trainings and courses, I’ve left out one of the the most important lessons that I’ve learned after being an entrepreneur for the past 8 years.
And THIS ONE THING is why most Pinterest strategies fail … heck it doesn’t even have to be a PInterest strategy. This is WHY most social media strategies in general, or any type of strategy meant to increase your exposure and build your business, FAIL.
Before we get to that I have a question for you.
Why do you care about building your business?
Why have you taken the time to learn more about Pinterest marketing?
Why are you devoting hours away from your family, your friends, your 9-5, your kids to pursue this entrepreneurial passion of your’s?
What makes it worth it?
And ultimately how would your life be different if you woke up tomorrow and had achieved exactly what you set out to do?
THAT is quite the important question.
And you HAVE to know this. Or else you will quit. Way. To. Soon.
I’ve started 8 businesses in my life. 3 made money. 2 are currently profitable.
I failed at 5 businesses.
I’m not the most meticulous accountant, but I can pretty much tell you that all 5 of these failed businesses cost me money, and not to mention hours and hours and hours of time invested.
Business #1: A blog (on BlogSpot!) on which I ran giveaways for handmade artists. I got plenty of “trash traffic” looking only for a freebie, and I had no plans or ideas of how to monetize. FAIL.
Business #2: Selling “blinged out” pacifiers, bows, and clips on Etsy. I still have boxes at the top of my closet of Swarovski crystals, jewelry glue, stacks of pacficiers (well, at least I’ve been able to put these to good use with my kids!), and spools of ribbon. I made a few of each, and quickly decided that intricate and meticulous work was not my forte! FAIL.
Business #3: Real estate agent. I did all the trainings, got the certifications, and was ready to get started right out of college since it looked like no schools were hiring (with my elementary education degree). Low and behold, I was hired as a 4th grade teacher one day before the school year started, and this idea got pushed out of mind. FAIL.
Business #4: Wedding Planner. I love the launch stage of a business. I had created a website (after all these businesses, I’d gotten pretty good at teaching myself how to make one), put together my service offerings, joined a national organization, and had gotten certified. But really I never even got started. I realized how opposite my husband’s and my work schedules would be with weddings mostly on weekends and evenings. The idea got chucked. FAIL.
Business #5: Business strategy consultant. Honestly, I probably could have made this one work. By this time my one majorly successful business (pet sitting and dog walking company) I had transformed from a labor-intensive, trading time for money business model into an employee-run, lifestyle type business for me, that I worked on about 5-10 hours per week, making a full-time income. I knew my stuff, but realized the service-based, coaching model wasn’t right for me. I’m glad I made that decision sooner rather than later. FAIL.
So what’s to be learned from this?
I’m not devoted to making a business work? I don’t know what I’m doing?
I’d argue otherwise.
In reality, 3 big things happened:
#1 I didn’t think through my level of passion for the service or product.Did I really think I was gung-ho on creating blinged-out baby products? Not a chance.
#2 The majority were service-based businesses, in which a lot of the grunt work was going to take place on evenings and weekends. Wasn’t exactly what I was looking for in my lifestyle.
And if you’re really going to spend the extraordinary amount of time, effort, and energy it takes to get a business off the ground and profitable, do you really want to do it for one that you’re not passionate about, and is going to suck your social and family life dry?
But despite those 2 big problems with my business ideas, I could have made it work.
But the #3 thing is the realy doozy: I never secured a client.
I didn’t have a system in place to bring in new leads, new email subscribers, and new faces.
If I had of brought in that first client for any of these businesses that failed, it’s likely the story I’m telling would be different today.
After all the pre-planning stage of business, where you strategize, and create monthly plans, and estimate your revenue, and design social media headers ….
Unless you can make that FIRST SALE, you’re dead in the water.
It happened to me.
Maybe it’s happened to you.
And it’s definitely happened to the 80% of businesses that fail within the first year.
So why will you be different?
Back to my key takeaway after 8 years as an entrepreneur.
I hate selling.
My goal was to create a system that allowed me to bring in new people that would be interested in what I offer on a daily basis, without having to “sell them” on it.
I wanted people that already KNEW my product or service was for them.
“Just show me how to sign up!” was the key sentiment that I was looking for.
I needed enough potential leads and potential sales on a daily basis, that I could not need to worry about in-person networking, or Facebook groups, or the perfect social media posting schedule.
And if I wanted to add any of that in, it would just be icing on the cake.
I needed a system that was easy to implement, and brought in new traffic, subscribers, and sales on a regular basis.
After 5 failed businesses, I did it.
I generated over 75% of my clients and sales without any hustling, without any looking for them, and without any “sales.”
They came and found me.
After testing, and tweaking, and experimenting for the past 8 years I finally found the system I’d been looking for.
Spoiler alert … it has to do with Pinterest.
But here’s the problem. The most kick-ass, perfectly implemented, strategic Pinterest plan WON’T WORK unless you’ve got the correct website optimization and sales conversion strategy behind it to back it up.
Just implementing Pinterest marketing by itself is USELESS.
If you’ve tried picking tips and tricks out of “Pinterest expert” blog articles here and there, you know what I’m talking about. Just saying.
That’s why I’ve completely changed up the way I teach.
Pinterest isn’t enough anymore.
The framework and system that I’ve implemented can be applied to any business that markets to their potential clients and customers online, and wants a plan that allows them to never worry about where their next client or sale is coming from.
Here’s just a few of the different industries that my students are in. that have applied this framework in their own business through my Pintastic Profit Plan program:
- Teachers Pay Teachers seller
- Wedding planner
- Fashion blogger
- Pet business coach
- Virtual assistant
- Beauty Youtuber
- Time management coach
- Children’s author
- Graphic designer
- Women’s apparel shop
- Custom Stationary studio
- Interior Decorator
- Mixed media workshop presenter
Tomorrow, I’m going to show you why most people fail when trying to market their business or blog on social media (this applies if you’re planning to be active on Pinterest, or ANY social media platform), and what you’ve got to change NOW if you want a system that brings in traffic, leads, and sales on auto-pilot.
Soon you’ll be able to do exactly what I’ve done.
I’ll show you how. :)
P.S. Be sure to mark your calendar for this Thursday, Oct.13th at 3pm EST.
There is only so much I can teach by email, so I'm hosting a live workshop about creating your first Pinterest-powered sales funnel in your business (for product, service, or affiliate businesses!
You must register to attend, so grab your spot HERE
P.P.S. Your homework for today is to identify your “What? And your “Why?”
It doesn’t matter if you’re just launching, or if you’ve been in business for 8 years.
THIS is the first step, no matter where you’re starting.
What is your goal?
- Is it to get 50K visitors to your blog, and get 5K of them on your email list?
- Is it to have 3 “work with me” forms submitted each week by potential new clients?
- Is it to launch your physical product and make $10,000 by December?
- Is it to create a sales funnel that brings in 2K in passive profit each month?
Why do you want that?
- Do you want to bring 50K visitors to your blog so that you can develop a readership, create passive income through affiliate and ad sales, and be able to focus your time on blogging, which is your true passion?
- Do you want to have 3 “work with me” forms weekly so that you never again have to waste your time networking in FB groups, and can spend your downtime present with your kids and OFFline?
- Do you want to launch your product and make 10K because you have this passion to put something that you created with your own 2 hands out into the world?
- Do you want to create a passive income sales funnel so that you can screw your 9-5, and spend the month of December doing nothing but enjoying the holiday?
There are a lot of parts and pieces to running a business, and MANY things out of your control. But the one thing you can control is your What and Why.
So here’s your assignment for today ….
- Sign up for Thursday's life workshop.
- Identify your What and Why.
- Hit reply and let me know what they are!
Then tomorrow, we’ll take the next step in this journey.
And I’ll be right there with you. :)