The Complete (& Easy) Guide to Creating Your First Tailwind Tribe

Guest Post by Allie Williams

If you love Pinterest as much as I do, you know how much of a time-suck it is. With all the different options you have for time management software out there, it can be overwhelming to decide on just one.

I am going to help you understand one of the best options today by breaking down what Tailwind Tribes are, how to start your first one, and how to get members to join!

What is a Tailwind Tribe?

If you’re in any Facebook groups, you know that they have a promo day (typically) and that you can post your most recent accomplishments or blog posts and get likes and comments. In the same manner, a Tailwind Tribe allows you to add your blog post images to a group of other women (or men!) also doing the same thing.

After you’ve added your own posts, it’s easy to go through and repost everyone else’s content since it’s all in one place. This is one of the best ways to skyrocket your repins and basically trip Pinterest out, causing it to place your pin toward the top in the search results.

A Tribe can double, triple, or even quadruple your chances for your pin getting seen since Pinterest acts as a search engine, and whatever pins are getting repinned and liked the most are going to show up first.

If you already have a Tailwind account, you can skip this next part.

Step 1: Create a Tailwind Account

Obviously, if you’re going to create a Tribe, you need to have a Tailwind account. This is the easiest part of our tutorial. Simply head over to Tailwind and click “Get started for free!”

Once you’ve reached your dashboard, you should spend a few minutes familiarizing yourself with the software. It’s fairly straight-forward, but there are a few things I should explain before we move on to Tribes.

Your Weekly Summary will be your home base. You can see everything from here: your new followers, your pins that have come from your domain, and your most followed boards.

Creating Your Tailwind Tribe

(This is a great time to show you my dashboard because our new Pinterest just went live last week, so I can truly show you the power of Tailwind!)

The other area that you’ll love is the Optimize Content section. Under it, you’ll see lots of options, but as if you've just signed up as a free trial users, you only have access to the Pin Inspector. This is a fabulous tool because it allows you to see all the pins you’ve ever pinned and how they performed! It even allows you to reschedule the pins that did the best so that you can keep the ball rolling with that pin.

Step 2: Creating Your First Tailwind Tribe

JOINING A TRIBE IS REQUIRED

This step is a two-part process. Since Tribes are still in the testing process (called Alpha), you have to be invited to a Tribe in order for the “Tribes” section to show up in your sidebar. If you’d like to join my brand new Tribe, just click here. Once you’ve joined that Tribe, you can move on to the second section of the two-step process.

HOW TO CREATE YOUR TRIBE

At the top of the screen, under “Tribes”, there is a drop-down box with a button next to it that says “Create New Tribe”. Easy peasy, right?

How to Create Your Tailwind Tribe

Click that button.

A pop-up box will appear and you’ll have the chance to do three things:

  • Name your Tribe: Make sure it’s something easily remembered! It can be something as simple as your name.
  • Add a Tribe description: Plop a short bit about the Tribe here. This is what I wrote in mine: Go pin-crazy! We love seeing what you bring to the table.
  • Include Tribe rules: Tribe rules are important. You don’t want people to simply pin all their own content and then run away, only to come back and spam the group again a few days later with more of their own content, without ever pinning anyone else’s content. People put a lot of work into their content and their blog posts, and it deserves to be pinned. I like to stay reasonable, so I request that everyone repin everything that is within their genre or suits their brand.  I don’t require food bloggers to post about calligraphy because that simply doesn’t work, right? I also state that anyone who is inactive for a month will be removed. This means they haven’t added or repinned anything for 30 days, and because we want to leave room for those who are actively pinning, those who are inactive get the boot. If they’d like to come back, no worries! They can do that! We just like to be above board about our expectations.

You can also request a certain number of repins for every pin a member adds. In one Tribe I actively participate in, they have a “2 repins per pin added” rule and it works out nicely.

Step 3: Adding Members to Your Tribe

Depending on your niche, you’ll want to add people fairly selectively. Not everyone is active on Pinterest, and not everyone has the same goals in mind as you.

Personally, I am looking to drive a ton of traffic to my blog by creating epic blog posts with a ton of information and getting the pins for those posts spread around Pinterest as much as possible. My goals are growth, but some people aren’t focused on that.

Make sure that whomever you add has goals that align with yours.

Facebook groups

Facebook is a giant resource to us entrepreneurs, isn’t it? Posting in these Facebook groups can increase the likelihood of someone joining your Tribe. Here’s a good way to position yourself with your words when you’re looking for new members:

“Hey ladies! I have a Tailwind Tribe that focuses on blogging, business, entrepreneurship, and time management. If you blog about any of these things, I’d love to have you in my Tribe! My only requirements are that for every pin you add, you repin two other pins from other contributors. Thanks so much! Here’s the link: (link here)”

Twitter

I have posted a couple of times on Twitter for my private Tribe (not the one you joined) and advertised for new members, but in order for Twitter to be a successful place to find new contributors, you need a landing page where they can be directed to view your rules.

They need to know what the requirements are before joining, as well as what you post about, etc, and that can’t be written out in a Tweet.

Instagram

Posting a photo on Instagram and captioning it with information about your Tailwind Tribe is a good way to get the word out. The only problem here is that you have to provide a link, which goes in your bio, right? So you’d have to make sure you changed that over to your Tribe shortlink and that can be a hassle.

Adding Content to Your Tribe

I promise this part’s super easy! First, you have to make sure that you’ve installed the Tailwind extension. I use Chrome, so if you do too, here’s a quick link to the Tailwind Publisher extension.

Once that’s installed, simply visit Pinterest or your blog and find a pin you want to add to your Tribe. Hover over the image and the Tailwind icon should pop up. If it doesn’t, no worries; it’s also to the right of your URL bar… the little blue tail.

Now that you’ve selected an image to add to your Tribe, a pop-up window should be live with a lot of options for you.

Create Your Tailwind Tribe

Under the description of a pin, there’s a button that says “Add to Tribes.” Click this button, and you’ll see another window.

Create Your Tailwind Tribe

Simply select the Tribe you’d like to add your pin to (or multiple Tribes, if you’d like!) and you’re all set. Once your pin is in the Tribe, it can be repinned by any other members at any time.

If you want to pitch other bloggers to join your Tailwind Tribe, but just aren’t sure how to make that happen, snag our free Pitch Kit. With 10 free social media pitches, 2 email pitches (one long and one short), and 20+ email subject lines, you’re guaranteed to get seen!

*Tailwind links are Allie's affiliate links to a program that we both love and trust! 


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Allie Williams is a twenty-something entrepreneur who enjoys most basic things like Pumpkin Spice Lattes, Yoga pants, and messy buns. She is passionate about email marketing, content upgrades, and Pinterest. She recently co-founded the Shield Sisters Initiative, which is a membership site for female entrepreneurs.

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Summer Tannhauser

I'm Summer! I help LadyBOSS entrepreneurs build their dream businesses through rock solid action + advice, with more happiness, less overwhelm, and full of freedom.