How to Create a Pinterest Strategy for your Handmade Business

Do you wish that you could sell more products without spending so much time marketing?

When I ran a handmade business, getting my products out there was a chore and, not to mention, it was super difficult to get them seen! I wanted to spend more time creating my products (my true passion), rather than struggling to market them for sales.

That was before I discovered Pinterest. Once I learned about Pinterest, a whole new world opened up for me. I was able to create a pin and get product sales from that single pin for months! Because of how little time it took to pin and market my items, I could actually focus on doing what I loved...creating and designing new products.

I love Pinterest because it's easy and fast to use. Plus, one pin can have lasting effects for months, or even years, into the future!! Can I have a hallelujah!? Using Pinterest allows you to efficiently and effectively market your handmade goods to new audiences every day, while also freeing up more time and and creative space for crafting your products.

Creating Rich Pins for Your Shop

Rich Pins are an easy way to establish your business on Pinterest and start getting more sales directly through your pins. When you are on Pinterest and see a regular pin, they look like this:

Rich Pins from your Etsy shop look like this:

Rich Pin from Etsy

See that Etsy logo and “from Etsy” text? That's what happens when you have a product-based Rich Pin. It attracts more attention to your pin and makes it look more professional. When a Pinterest user clicks the pin for a close up, they will also be shown the pricing information for your product.  

The great thing about Etsy is that all Etsy shops are already automatically set up to display their pinned images as Rich product pins on Pinterest.

Here’s a quick tutorial on 3 easy ways to pin those images from your Etsy shop to your Pinterest page:

How to Create the Perfect Pin

Since you're focusing on marketing your products on Pinterest, your goal is to get as many people as possible to see your pins, right?

In order to do that, you need a perfectly optimized pin. By creating a pin optimized with a high-quality image and description, you increase your chances of the pin gaining more attention, as well as the possibility of it going viral.

There are two parts to the perfectly optimized pin:

The first part is your IMAGE.

This is what will first attract your reader's eye. You want an image of your product that is bright, clear, and attractive. Here are some examples of killer product images:

Beautiful Product Shots on Pinterest

All of these are stunning images! You want to draw people’s eye to the highlighted product and inspire them to pin it.

Don't use grainy poor-quality images. Also, when using pins to market your handmade product, steer clear of stock photography. If you’re not using photos of your own products, this can make people suspect your shop is just a scam.

The second part to a perfectly optimized pin is your TEXT.

This is the pin description that tells viewers what the pin is about, and the product that you are offering. It should be short and concise, and keyword rich. Use something like "Barefoot Sandals, ideal for your destination wedding or honeymoon. Click through to find your perfect pair ($15).”

You want to tell people what product you are offering. Then, include pricing information through Rich Pins and a call to action to buy. You may also want to consider inserting text directly onto your image to further draw attention to your product.

My favorite tool for creating amazing pins is Canva, an online design program. I do use Photoshop for my pins, but for people who aren't designers, Canva is an excellent (and free!) resource.

After adding text to your images, here are a few examples of what your pin could look like.

Pinterest Pin images with text overlay
Pinterest pin images with text overlay

A Bio That Converts

There are a several key ways that you can grow your following on Pinterest. Creating a powerful Pinterest bio is one of the things you’ll want to pay attention to if you are ready to leverage Pinterest for selling your products.

The first thing you need is a bio that sells. This is how you are going to attractive your ideal audience and show casual PInterest users that you are the right person for them to follow.

Four Parts to a Great Bio for Handmade Biz Owners

Part 1: Your Pinterest Bio Image

The first part is your Pinterest bio image. This picture is the first thing people will notice. You need a picture that is clear and attractive. It should be bright and professional looking.

For handmade businesses, It doesn't necessarily have to be a picture of your face, though.  You can also consider using a picture of one of your signature products. This is a great way to give a quick peek into what your business is all about. In order for this to work, it needs to be a beautifully styled photo that really reflects your work.

Finally, you could use your logo in your profile. This is perfect if you either have a bigger, well-recognized brand, or if it’s important to you that your audience automatically associated your business with its logo. It connects your prospective followers with your shop immediately. The only problem with this option is that it can hinder the personal aspect of your business. People may not be as likely to follow a brand.

Part 2: Your Business Name

The next part is your business name. This is simple.

You need to include the most relevant keywords that you would hope for your business to be found under in a Pinterest search. Tell them what you are pinning about and the products that you are selling. If you sell baby clothes, you might make your business name: "My Company::Baby clothes and accessories.”

Part 3: Your URL

Now, it's time to put in your shop link in your Pinterest bio. Enter the URL of your main shop page.  This could be your own website, Etsy shop, Shopify store, or wherever you sell your products online.

It you are entering your own website that is separate from Etsy, Shopify, or a different e-commerce platform, then it is important to confirm your URL on Pinterest. This allows you to verify your site, which is an important step in allowing Rich Pins to show up from your website.

If you are entering your Etsy or Shopify shop URL, then you will not be able to confirm it on Pinterest, but those platforms already have Rich Pins built directly into the shops on their sites.

Here is a video tutorial on how to confirm your website on Pinterest if you have a Wordpress site:

If you are using SquareSpace, they already have an integration setup with Pinterest. Reference this article to learn how to connect your SquareSpace site with Pinterest.

Part 4: Your Bio Description

The final part is the description in your bio. This is where people will learn about who you are and what you do.

There are 3 parts to this bio: who you are + who you serve + call to action.

For "who you are," you can choose to use your own name or your business name, along with what you provide.  For "who you serve," say who your products are for. I use this formula: I make ___ for _____. Finally, include a call to action. Tell people why they should click on your shop link.

Alright, guys. That's it! I hope this post helped you learn how to use Pinterest more effectively for your handmade business.


Author’s Bio: Hi, I’m Sacia! And I’m the person who’s going to finally grow your blog.  As a busy creative, I know it can be hard to search through the interwebs and find advice that actually works. That’s why I’m here. I help creative business ladies like you create a blog that truly grows their business: no sleaze or BS included. You can find me creating content about creative business strategy and blogging tips at www.saciaisabella.com



 

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Summer Tannhauser

I'm Summer! I help LadyBOSS entrepreneurs build their dream businesses through rock solid action + advice, with more happiness, less overwhelm, and full of freedom.